Fashion Fish Store is Open


The world’s first luxury boutique bringing you designer fish contaminated with microplastic fibres from all the hottest brands.

“With every drop of water you drink, every breath you take, you are connected to the sea. No matter where you live

Dr Sylvia Earle

Dr Sylvia Earle

Marine Habitat Destruction


The ocean is essential for our very survival, yet we treat it with neglect.  Increasing CO2 levels are raising sea temperatures and resulting in ocean acidification. Fragile ecosystems like coral reefs are susceptible to the smallest climate change and pollution.  The impact of not having coral reefs is unimaginable.

Due to modern fishing methods we are catching fish at a rate that is unsustainable. 34% of species are currently below sustainable levels and nearly 60% are at, or close to their maximum sustainable yield. We have to address our global fisheries management processes and the devastating impact of many existing fishing practices.

Over Fishing


Plastic Pollution

Did you know that we are currently allowing around 8 million tonnes of plastic to get into our oceans every year ? This plastic pollution is having a terrible impact on ocean wildlife, spreading through marine ecosystems, acting as a vector for pollutants and affecting our well-being, and potentially our health

“The whole of the eco systems of the world are based on the healthy ocean and if that part of the planet becomes dysfunctional and goes wrong, then the whole of life on this planet will suffer”

Sir David Attenborough

Anthias- More than just Goldfish

| Conservation, Environment, Science | No Comments
Anthias are often called the scuba divers friend. The main reason is that by looking at the direction these colourful and active fish are swimming you can easily tell which…

Research Publication on Recreational Diver Perceptions

| Citizen science, Environment, Science | No Comments
Supporting Research In 2021 we were delighted to be able to offer MSc Coastal and Marine Resource Management student, Antaya March, a grant to help towards the funding of her…

Research Publication on Beaked Whales in Bay of Biscay

| Citizen science, Whales and Dolphins | No Comments
In 2019 we delighted to help support MSc student Emma Bell in her research into Beaked Whales in the Bay of Biscay. Her research was undertaken in collaboration with ORCA…
plastic particles in the sieve

Microplastics Found in Human Blood

| Health, Microplastics, Plastic Pollution | No Comments
New Research New research to be published in the Environment International journal has shown microplastics in the blood of 80% of the people tested. The study, conducted by Prof Dick…

Will Iceland Stop Whaling?

| Over Fishing, Whales and Dolphins | No Comments
Will Iceland Stop Whaling? A recent report in Oceanographic suggest that they are planning to stop whaling in 2024. Iceland are one of the few countries (alongide Norway and Japan)…

Fashion Fish Store is Open

| Microplastics | No Comments
We are delighted to announce that exclusively for London Fashion Week we have opened the world’s first luxury boutique bringing you designer fish contaminated with microplastic fibres from all the…