How it all began

After a successful military career, David decided to retire early to pursue business and environmental interests.  As a professional diver, underwater photographer and technical media diving specialist he has been fortunate to see much of the underwater world and has been horrified by the damage we are doing.  Having worked on the BBC Life series in 2007/2008 he ended up meeting Jo Ruxton, producer of  A Plastic Ocean.  He joined The Plastic Oceans foundation in 2009 where he worked as an education, science, sustainability and business adviser.  In 2013 he decided to start his own venture, Just One Ocean in order to be able to promote awareness of other ocean issues as well as plastic pollution.

David Jones briefing the film crew on BBC Life

Underwater Photojournalist, Cameraman, Diving Supervisor, Technical Media Diving Specialist

Diving is second nature to David and after many years he has gained a huge amount of experience and knowledge.  As a photojournalist he is in popular demand and his articles have been published in most of the UK’s diving magazines and further afield.  He has worked for a number of production companies including the BBC and alongside many TV personalities such as David Attenborough, Bear Grylls and Ben Fogle.   He regularly speaks at conferences on a variety of underwater and environmental topics.

His biggest filming project to date has been the 7 year production of the feature length and multiple award winning documentary ‘A Plastic Ocean’ on which he had a multitude of roles including diving supervisor, cameraman, stills photographer and executive adviser.

David Jones photographing submarines


David is a master communicator and natural on the stage who can speak about a number of subjects from business sustainability and the macro economic solutions to ocean pollution, to cave diving in the offshore islands of Belize.  He finds it incredibly easy to engage with his audience, so whether it is speaking to the young pupils at a school, the critical audience at the World Ocean Summit, or the politicians at the National Assembly for Wales, David is equally at home.  The secret is his knowledge of the subject and his ability to understand and judge his audience.  One recent comment about him was:

“David is one of those rare people that can make difficult and dry subjects like the environment and sustainability, come alive. He is a natural speaker, outspoken and intelligent, with a tremendous amount of knowledge about the subject.”

A selection of recent events have included:

  • European Geosciences Union
  • Citizen Science Association Annual Conference
  • National Assembly for Wales – Climate Change Committee
  • World Ocean Summit
  • G1 Summit – Tokyo
  • Grune Punkt Recycling Conference
  • National Oceanography Centre
  • NABU Conference
  • Ireland Luxembourg Chamber of Commerce
  • Recycling Technologies Conference
  • Royal Yacht Club Monaco
  • The Super Yacht Show
  • Arts By The Sea Festival – Bournemouth
  • International Dive Shows
  • Superyacht Forum
  • Adventure Uncovered – Live
  • Universities: Oxford, Portsmouth, Plymouth, Magdeburg, Solent, Trent, Westminster, UCL
Plymouth university

“David has been an inspiration, I’m only sorry I didn’t hear him years ago when he first started airing his concerns about one-use plastic.”


David has an MSc in Coastal and Marine Resource Management and  is a Fellow of the Royal Geographical Society.  Since he began working on the plastic pollution issue he has been researching the scientific as well as the socio-economic aspects of the problem. He was instrumental in producing a systematic literature review for the Plastic Oceans Foundation on plastic pollution.  He wrote about the role of business and industry in resolving the ocean plastic pollution crisis in 2011.

David is currently writing academic papers on the use of citizen science in resolving the plastic pollution issue and the socio-economic impact of microplastics on coastal environments.  He is currently undertaking research in these areas as part of a PhD at University of Portsmouth

volunteers at the beach survey

“David is a charismatic speaker; fluent, entertaining, expert, with a wicked sense of humour that he adapts to the audience.”

“David is a natural story teller, instantly engaging with the intellect and credibility to challenge, lead, and inspire his audience to own these fundamentally import issues”